Transformation starts here (use this)


We all want to change.

But not all of us are prepared for real Transformation.

I've seen men transform all different areas of life.

Body from weak and injured to strong and capable.

Career from boring and dead end - to exciting and genuine growth.

Marriage from crumbling - to contentment (and getting laid more).

Side hustle from just an idea - to £10k months.

Look, it's bloody hard to make real changes.

Decisions, yes, easy.

Taking action over a prolonged period? Not so easy.

And that's why in the simplest terms, I'll tell you where it starts.

See, last week I was interviewed on the Sport and Life podcast with Sky Sports presenter Ed Draper (top bloke).

I like talking to Ed cos he has a great knowledge not just of sport but also health and mindset and personal performance.

We also hosted the first ever men's event at Daylesford Organic Farm up in the Cotswolds together a while back.

but, the bit you are interested in... TRANSFORMATION.

I made 2 key points about it.

Key point 1:

Transformation starts with honesty about The Gap

For most, this isn't coming from a level of crisis or panic.

From the outside, life looks pretty good: decent career, nice family, money in the bank.

Inside there's a quiet sense that there's more in them, more to achieve, more to earn, more to live.

So, you could say that gap between where you are and where you know you could be - is the real starting point.

The issue is that it's so easy to coast and sit in it for years because nothing is forcing them to move.

And I want you to think about what I say next.

The hardest man to change is the one who's doing alright.

That's because often life has to become a bit more painful before he does anything about it.

Key point 2:

Transformation is built through direction plus action

That's the bit I want men to fully understand.

Insight on its own changes nothing, nish, nada, zilch.

You can read all the books and have the lightbulb moments, then carry on exactly as before and do fuck all with it.

In my 8 years of experience in this I can promise you:

Change comes from setting a clear direction and taking consistent action on it.

(And yes it's hard to stay consistent but thats why I created a brotherhood).

and if you want a picture in your head...

A small shift in trajectory, held over time, lands you somewhere completely different.

So really, if you want to change your life, improve things, go bigger, or totally transform one or more areas...

You need a new trajectory, and the discipline to stay on it.

That's where things get exciting.

​And that's where the Whole Man Academy, and its 3 levels of membership come in.​

Anthony

Whole Man Academy

Anthony Astbury

The Whole Man Journal is three short reads a week — Monday, Wednesday, Friday. On your energy and your edge, going further in business, knowing where you're headed, and the men you surround yourself with. For men aged 35 to 60 with serious ambitions and the belief their best years are still ahead. From the Whole Man Academy, running men's events across the UK since 2018. Add your email below and join the men already reading.

Read more from Anthony Astbury

Hmmm... Most of the advice aimed at 'ambitious' men says roughly the same thing. Keep pushing for the result you want. Never stop pursuing you dreams. Rest when you’re dead, Mofo. And most of the time, I agree with it to some extent. I mean... I love it when a guy has an attitude where he makes things happen, he is prepared to work hard, to put in the hours to create the opportunities he needs. There's loads of those guys in the membership, either Spark, Network, or Nexus. So I'm all for...

Be honest. Do you love what you do for your career? In fact.. for some...another question would be... ...do you even LIKE it? Now I reckon... ...about 5% will say they love what they do. ...maybe 30% will 'like' what they do ...and the rest are in the lower categories of 'it's ok'. or ' I can't stand it'. I've been in all those categories before, so wherever you stand I'm with you. But on Friday I saw a great example of something we should all be impressed with. I was at the Horse of the year...

I have a deep rooted memory of being out in Turkey on holiday as a kid. My family at some old town market haggling with men over a handbag or wallet or something. They give you some nice Turkish tea and you settle in for a short bartering session that seemed to last for hours. All for the sake of some leather and a few quid discount. For some reason I just hated it. On reflection it's because, as a kid you have zero interest in pissing about in some little market that smells like a camels....