I know you have a primal need hidden deep inside you.


One of the most interesting things I learned...

...when I spent a shit load of money on my own personal development was around...

WHY WE DO WHAT WE DO.

I went back to a my Tony Robbins event workbook from 2016 to get a full refresher.

And so, instead of reinventing the wheel (or rewriting it) I figure I'd just tell you what I learned.

Human needs psychology provides an answer to the age-old question.

'Why do human beings do the things they do?'

How is it that one man will sacrifice his own life for another (for example a man who serves in the military)...

While another person will murder a stranger for sheer pleasure...

...or a Government will place agent provocateurs in a country to destabilise it...

...and then go in and 'liberate the country' whilst killing thousands of people...

...and taking control of all their valuable resources like say...Oil and Gold.

No matter who you are in the world, or what you do...

...there's a common force that's driving and shaping all our emotions and actions.

It determines the quality of our lives, and ultimately our destinies.

The universal force is HUMAN NEED.

No matter who you are...

...your religion, race, creed,

...your background, profession...

...we are all driven to fulfil primal needs that have been encoded in our nervous system over centuries.

Each of us is a unique and special soul.

We're all wired in the same way (apart from Vegan's).

So there are six human needs.

These are fundamental drives within us, that compel us forward in a quest to experience a life of meaning.

There's no conscious effort necessary.

Our will to satisfy these primal needs is automatic.

And so, this is where I found it got interesting.

What are those primal needs?

How can we harness more control over how they effect us and the action we take?

I'll kick off the first one next week.

And the first one is bloody important because the way the world is going.

Also, some updates.

There's only 2 spaces left for The Cotswolds dinner on Thursday 19th.

Places close on Monday.

Here's the link if you want to join myself and David, John, James, John, Alan, Chris, Ben, Phil etc

​Cotswolds dinner on Thursday 19th Feb​

And, in May it's the big one, The Adventurer Experience.

25% of the spaces have already been taken.

​Limited tickets are now available here.​

Have a great weekend

Anthony

If you want to improve one of more areas of life, there's a quick, affordable, and effective way to get started.

​Join the Whole Man Academy - info here and now 2 options​

Anthony Astbury

The Whole Man Journal is three short reads a week — Monday, Wednesday, Friday. On your energy and your edge, going further in business, knowing where you're headed, and the men you surround yourself with. For men aged 35 to 60 with serious ambitions and the belief their best years are still ahead. From the Whole Man Academy, running men's events across the UK since 2018. Add your email below and join the men already reading.

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